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Designing & Managing
Internet / Intranet / E-Commerce
Solutions That Work!
Course Outline


1. Needs Analysis - Why you Need A Web Site Today!

Demonstrations and Case Studies will open your eyes on the many ways in which Intranets and Extranets can change the way you do business.

Internet / Intranet / Extranet explained

Discipline and policy are as important as technology

Examine some of the most successful Net applications to see what’s possible

Learning from the Case Studies

Secrets of success / Pitfalls to avoid

2. New Markets - New Opportunities

Make it easy for your customers to do business with you. Reduce costs by integrating your suppliers into your value-added chain.

Market Realities vs. Technology Hype

Compromises you can live with

Evaluating Web browsers

3. The Killer App: Collaboration

GroupWare technologies are reinventing business processes and workflow. Collaboration is a value-creation process allowing two or more individuals to create intellectual properties which neither would have been able to create on their own. Intranets amplify the value of your internal data by increasing accessibility and ease of use.

Collaboration over the internal network is only half the story. Maximum profit and growth results from collaborating with customers and suppliers through your Extranet.

Collaboration Tools

Networked Intelligent Forms

Expert Systems

Paperless Office?

4. Getting Senior Executive Commitment

The deployment of a successful Net demands commitment from the highest levels. To improve the business – the business must change.

"Selling" the senior executives

What policy decisions are required?

How to keep away from "turf" issues

How can you control the uncontrollable?

How much will you be able to cut Telecom Charges

Benefits of Networked Intelligent Forms

5. Creating HTML Forms and Pages

HTML is the lifeblood of the Net. Responsiveness, imagery and low bandwidth are the keys to capturing your users attention. Learn how to create web pages that are efficient and effective.

Webmaster HTML fundamentals

Learn HTML and how to create Web Content

HTML Tables

HTML Images

Image maps

Specialized HTML editors

Creating and processing HTML documents

6. HTML Enhancements

Still using last years technology on your Web site? – Boring! See all that’s new and exciting for 1998. Don’t get left behind.

RealAudio

Streaming Video

ShockWave & Flash

Dynamic HTML and XML

Surround Video

VRML

SuperScape

7. Electronic Commerce

Successful electronic commerce focuses on streamlining the customer’s entire experience: from researching options, to customization, to ordering; from checking order status to order fulfillment and delivery; through payment, billing, and after sale customer service, as well as input into new product development. A demonstration is worth a thousand words. Watch and learn.

Making it easy for customers to do business with you

Electronic Commerce Fundamentals

Electronic Transaction Models

Secure Electronic Transaction (SET) protocol

New developments in transaction security

IETF security initiatives

8. Integrating Legacy Database Systems

Most of your existing vital data resides in databases that were not, and should not, be modified to work on the Web.

Existing applications must remain largely intact and the data integrity and availability must be maintained by automatic Web-based tools.

9. Building Applications

No techno-babble; just a simple focus on how to build applications on the Net.

Seeing is believing

Adding scripting to your server

Creating dynamic Web pages with Dynamic HTML

Java and JavaScript

ActiveX

Evaluating the applications development tools

Building sample applications

10. Selecting the Server

Choosing the right server is critical. It can mean the difference between satisfaction and frustration for your users. Learn how to select the right server and maintain it efficiently so your customers make you their destination of choice.

Choosing a server can be as political as it is technical. Get all the ammunition you need to support your technical choice politically.

Installation and configuration of a PC-based Web Server

Evaluating the software platforms: (UNIX, Windows NT, AS/400)

In-house vs. Service Provider solutions

Implementing an effective Search Engine

Understanding and interpreting server statistics

11. Securing the Server

The greatest fear of an Intranet/Extranet is how easy it is for the wrong people to gain access to your information, and the havoc they can cause. Learn how to make your network safe.

Hacker activity always leaves footprints - in some cases very subtle, but they are there if you know where to look. How do you detect hackers and what must you do to stop them.

Extranets allow multiple organizations to share information as never before – but what else are you sharing? Here’s what you can do about these and other security challenges.

Hacker detection and rejection

Firewalls are not enough

Augmenting the firewall

The 3 A’s: Access, Authentication, Accountability

Proactive monitoring for attacks

Security strategies that work

12. If You Build It – Will They Come?

The most frustrating aspect of building a Net occurs when your users "don’t come - back". What you must do to get them hooked.

How do you make your Net compelling?

Marketing an Intranet/Extranet to users

Throw away the stick

Grow a bigger carrot

13. Your Business Presence: Giving it Style

Your server will become the front door to your business. Having the tools and knowing the language is only part of the equation, the other 80% is STYLE.

Site design and development methods

The 5 C’s of Web marketing

Balancing form and function

Proven navigational tricks and tips

Techniques to build customer loyalty and bonding

Guidelines for good layouts

Common mistakes to avoid

Promoting your Web site

13. Intranet/Extranet Management and Maintenance

If your network goes down, user confidence will not be the only thing you lose.

Management and support issues

Identifying bottlenecks

Achieving high availability

Acceptance monitoring

Audit and security policy review

Trend analysis and forecasting

Web Server performance analysis and tuning

14. Future Trends and Directions

Discovering and adopting innovations

Staying current

Highlights | What You Will Learn | About the Instructor | Other Courses